Wednesday, July 27, 2011
Shaw's Helps You Shop Smarter
Shaw's Supermarkets has rolled out a new program in their New England based stores that color code thousands of items in their supermarket based on their nutritional information. The aim of this system is to help shoppers identify healthy items faster and easier. For example Dark Orange is for whole grains and Purple is low in calories. I think this is a fantastic idea and I hope it gets adopted in some form or another in grocery stores across the country (hell, world!). It can be very tedious walking around the store looking at countless nutritional labels. This way if I see something new I might want to try, I can know before I even get to it if I should really be eating it or not.